The garment steamers market, once a niche segment, is experiencing strong growth due to rising consumer demand for easy and effective substitutes for conventional ironing. The garment steamers market is driven by lifestyle transformation, technological innovation, and increasing focus on clothing care.
Analyzing this market reflects a dynamic scenario driven by shifting consumer preferences, technology developments, and the rise of fast fashion. The market for garment steamers was valued at US$ 1,662.78 million in 2021 and is expected to reach US$ 2,399.14 million by 2028; it is expected to grow at a CAGR of 5.4% between 2021-2028.
Market Drivers and Trends:
- Time and Convenience Benefits:
Customers are growing more demanding in terms of the need for garment care convenience, and therefore demanding garment steamers, which ensure easy and swift wrinkle eradication.
Gentle on fabrics and conducive to hectic living styles are top drivers for this market.
- Gentle Fabric Management:
Garment steamers have been found to be softer on sensitive fabrics when compared to common irons and hence widely accepted for use in silk, chiffon, etc.
This benefit appeals to consumers with upscale or specialty wardrobes.
- Technological Developments:
Garment steamer technology continues to be improved by manufacturers, with advancements such as faster heat-up times, variable steam controls, and drip systems.
Travel-sized, handheld steamers are gaining popularity for vacations and quick touch-ups.
- Social Media and Fashion Trend Impact:
Fashion influencers and social media play a significant role in uncovering the benefits of garment steamers and promoting use.
The rise of fast fashion and the need for rapid garment care are some of the forces driving the market expansion.
- E-commerce Growth:
Garment steamer companies have raised the profile of products through the internet, expanding the variety of products and brands available to consumers.
Product purchase is driven by online comparison and review.
- Market Segmentation:
The market is divided based on product type (standing, handheld), technology (pressurized, conventional), end-user (residential, commercial), and distribution channel (retail outlets, online).
The high disposable income regions, larger fashion industries regions will require more.
Market Analysis:
The garment steamers market is growing steadily due to the rising need for convenient and effective garment care. The market for handheld steamers is growing at a fast pace because of its portability and convenience of use.
Manufacturers are working towards creating new products with enhanced performance, convenience, and fabric care benefits. Advertising campaigns emphasize the time-saving benefit and delicate fabric treatment offered by garment steamers.
The development of e-commerce has greatly expanded the distribution of garment steamer brands, making customers more accessible to more products and knowledge. Internet sites play a crucial role in shaping customer behavior and pushing sales.
In short, the garment steamer market is a dynamic and evolving sector, driven by consumer demand for convenience, technological advancements, and evolving garment care practices. Portability, efficiency, and protection of fabrics will remain the hallmark of the future of the market.
About Us:
The Insight Partners is a one-stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Devices, Technology, Media and Telecommunications, Chemicals and Materials.
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