North America Online Gambling Market Outlook
The outlook for the North America online gambling market size is robust, reflecting the increasing popularity of online gaming across the United States, Canada, and Mexico. With the expanding legalization of online gambling in various states and provinces, the market is projected to witness a steady rise in both revenue and user engagement. According to recent projections, the North America online gambling market size attained a value of USD 13.068 billion in 2024. The market is expected to grow at a CAGR of 9.07% between 2025 and 2034, reaching almost USD 27.567 billion by 2034. This growth will be driven by both the broadening scope of legal markets and the growing demand for innovative and engaging digital experiences in the gambling industry.
One of the primary factors influencing this growth is the ongoing legalization of online gambling in numerous states within the U.S. After the 2018 Supreme Court ruling that struck down the federal ban on sports betting, many states have moved forward with legalizing sports wagering, online casinos, and poker platforms. As more states adopt legal frameworks for online gambling, the market will continue to expand, attracting new users and increasing overall market penetration. The combination of regulatory advancements and consumer interest in convenient, mobile-friendly gambling experiences positions the North American market for long-term success.
In addition to the U.S., Canada’s regulatory environment for online gambling has become increasingly favorable. Several provinces have already established legal online gambling markets, with others following suit. This regulatory stability provides a solid foundation for the continued growth of the market in Canada. With the region embracing online gambling as a mainstream form of entertainment, the North American online gambling market is expected to experience sustained growth and innovation.
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North America Online Gambling Market Share
The size of the North American online gambling market is substantial, with a large and expanding user base contributing to its growth. In 2024, the market was valued at approximately USD 13.068 billion, and it is expected to reach over USD 27.567 billion by 2034, reflecting a notable expansion over the next decade. The United States holds the largest market share, accounting for the majority of the market value due to its size, population, and the ongoing state-by-state legalization of online gambling. The continued growth of states like New Jersey, Pennsylvania, and Michigan—where online gambling has been legalized and widely adopted—serves as a bellwether for other states contemplating legalization.
In Canada, the market is also growing steadily, driven by provincial governments offering regulated online gaming platforms. Ontario, in particular, has seen a surge in revenue from online gambling following its legalization of internet gaming in 2022. This regulatory model is now being considered by other provinces in the country, which is expected to lead to further market expansion. However, despite these positive trends, there are notable differences between the U.S. and Canadian markets. The U.S. market is much larger due to its population size and the fragmented nature of its state-by-state approach to regulation, whereas Canada’s market operates on a more centralized model.
The market share of various segments within the online gambling industry varies by region, with sports betting representing a significant portion of the overall market revenue. The legalization of sports betting in several U.S. states has significantly driven the growth of this segment, contributing a large percentage to the overall online gambling market. The popularity of mobile sports betting platforms has further boosted this segment, as sports fans increasingly seek convenient ways to place bets on their favorite teams and events. Online casino gaming, including slots, table games, and live dealer games, is another important segment, alongside poker, which continues to maintain a loyal user base in both the U.S. and Canada.
Drivers of Growth
The rapid growth of the North American online gambling market can be attributed to several key drivers. First and foremost, the expanding legalization of online gambling in the U.S. and Canada is a critical factor fueling the market’s growth. The landmark Supreme Court ruling in 2018 that allowed states to legalize sports betting has created an opening for the expansion of online gambling. Since then, many states have moved to regulate online casinos, poker, and other gaming platforms, contributing to increased market size and generating significant tax revenues for state governments.
In addition to the legal landscape, the increasing adoption of mobile technologies has played a pivotal role in propelling market growth. Mobile-friendly gambling platforms have made it easier than ever for consumers to place bets, play casino games, and participate in poker tournaments from anywhere at any time. With the majority of online gambling now conducted on mobile devices, the market has become more accessible to a wide demographic. Consumers are increasingly drawn to the convenience of gambling from their smartphones or tablets, allowing them to enjoy gaming experiences at their own pace and on their terms.
Technological advancements, such as the integration of live dealer games, virtual reality (VR), and artificial intelligence (AI), have also contributed to the growth of the North American online gambling market. Live dealer casinos, where real dealers conduct games in real-time via video streaming, have gained significant popularity in recent years, offering a more immersive and realistic experience for online players. Additionally, the use of AI for personalized gaming experiences, improved customer service, and fraud detection has enhanced the overall quality of online gambling platforms, further driving market growth.
Lastly, the growing acceptance of online gambling as a legitimate form of entertainment has shifted consumer attitudes. With a younger, tech-savvy demographic increasingly engaging in online gambling, the market has diversified, with more people of varying ages and backgrounds participating in digital gaming experiences. The removal of the social stigma traditionally associated with gambling has helped to normalize it as an acceptable activity in the digital age.
North America Online Gambling Market Trends
Several emerging trends are shaping the North American online gambling market. One of the most notable trends is the rapid expansion of sports betting. Sports betting has become a dominant force in the online gambling landscape, with consumers eagerly betting on a wide range of sports, from football and basketball to esports and niche sports. As more states legalize sports betting, the market is becoming increasingly competitive, with operators vying for market share through attractive promotions, loyalty programs, and innovative betting features.
Another significant trend is the continued growth of online casino gaming. With advancements in technology, online casinos are now offering a more diverse range of games, including live dealer games, interactive slot machines, and table games that simulate real-world casino experiences. The use of augmented reality (AR) and virtual reality (VR) in online gaming platforms is also expected to become more prevalent, providing users with immersive gaming environments that replicate land-based casinos.
The integration of cryptocurrency payments into online gambling platforms is also gaining traction. Cryptocurrencies like Bitcoin and Ethereum offer players greater privacy, security, and faster transaction processing, making them an attractive alternative to traditional payment methods. As more players embrace digital currencies, online gambling platforms are increasingly adopting them as a payment option.
North America Online Gambling Market Segmentation
The market can be divided based on Game Type, Device and Region.
Breakup by Game Type
- Convection
- Grill
- Solo
Breakup by Device
- Desktop and Laptops
- Mobile and Tablets
Breakup by Region
- United States of America
- Canada
Challenges and Opportunities
Despite the positive outlook, the North American online gambling market faces several challenges. One of the main hurdles is the fragmented regulatory landscape in the United States. While some states have embraced online gambling, others have remained resistant to legalization, creating a complex environment for operators who wish to expand their services across the country. The variation in legal requirements, tax structures, and operational standards from state to state can make it difficult for operators to navigate the market effectively.
Additionally, issues related to responsible gambling and problem gambling continue to pose challenges to the industry. While the rise of online gambling has provided economic benefits, it has also led to concerns over addiction and its impact on vulnerable populations. To address these concerns, operators must implement stronger safeguards, including self-exclusion programs, responsible gambling tools, and player protection measures.
Nevertheless, these challenges present opportunities for growth and innovation. With the expansion of the market, there is significant potential for operators to capitalize on underserved regions, particularly in states that have yet to legalize online gambling. Moreover, the integration of new technologies, such as VR and AI, presents opportunities to differentiate products and offer more engaging experiences to users.
Competitive Landscape
- 888 Holdings Plc
- MGM Resorts International
- Flutter Entertainment Plc
- Caesars Entertainment Inc.
- PENN Entertainment Inc.
- Churchill Downs, Inc.
- Entain Plc
- SGHC Ltd. (Betway)
- DraftKings Inc.
- Cherry Gold Casino
- Others
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